// Sample / concept project · not a real client
← Back to portfolio// Ecommerce · Concept
Aether Luxe.
Brutalist ecommerce for a luxury hardware brand.
Type
Sample / concept project
Focus
Brand system, storefront design, PDP layout
Scope
Full site concept
Stack
Next.js · Shopify Hydrogen · Sanity CMS · Tailwind
// The concept
The brief.
A concept build showing how JL Vision would design and ship a headless storefront for a high-end architectural hardware brand.
// Goal
Show what a premium ecommerce experience could look like for a luxury hardware brand — one that communicates craftsmanship and justifies the price point.
// How we'd ship it
Approach.
- 01
Built the concept around a brutalist visual system — heavy type, cinematic product photography, restrained color.
- 02
Designed a bespoke PDP with material spec sheets, drawings, and configurable finishes.
- 03
Sketched a Hydrogen-based checkout with a custom cart drawer and Apple/Google Pay.
- 04
Planned an image pipeline and edge caching capable of a 98 mobile Lighthouse.
// What this shows
Capabilities.
98 LH
Performance target
Yes
Headless stack
Yes
Custom PDP
// Note
"A concept build to demonstrate how JL Vision approaches premium ecommerce."
— JL Vision · concept project
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