// Sample / concept project · not a real client
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Nova Capital.
Confident, restrained brand and site for a boutique investment firm.
Type
Sample / concept project
Focus
Brand system, marketing site, MDX-based editing
Scope
Brand + site concept
Stack
TanStack Start · MDX · Tailwind
// The concept
The brief.
A concept build for a quiet, high-signal brand and site aimed at an emerging boutique investment firm.
// Goal
Show how a small firm can look institutional without looking like every other finance site — and keep the site maintainable by a two-person team.
// How we'd ship it
Approach.
- 01
Built a restrained brand system: one serif, one grotesk, one accent.
- 02
Wrote every page in MDX so partners can edit copy without touching layout.
- 03
Designed a note-style case format for presenting deals as short, focused updates.
// What this shows
Capabilities.
Yes
MDX editing
Full
Brand system
2-person
Maintainable
// Note
"A concept to show a quiet, institutional feel for a small finance brand."
— JL Vision · concept project
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